Universal Hero donor rewards
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Your universal blood type can be the lifeline when every second matters

You are a UNIVERSAL HERO- and we appreciate your dedication to sharing your gift of this valuable blood type to help save lives.
  • Your type O negative blood is a gift that can help 100% of patients who need red blood cells as part of their treatment.
  • Only about 7% of the U.S. population has this universal blood type - which makes each and every donation you make incredibly important.
  • You’re a UNIVERSAL HERO-. Get rewarded for your lifesaving impact as we track this year's blood donations.
  • Earn at least 200 points when you come give blood, up to 6 times within a 365-day period.1
  • Use points to redeem up to ten (10) $10 e-gift cards anytime throughout the year and/or save your points to redeem one (1) exclusive American Red Cross merchandise item when the store opens January 2027.1
  • Create a Red Cross donor profile account and/or login to see your points and redeem rewards. Make sure your email address is correct in your profile to receive rewards.

2026 UNIVERSAL HERO- Donor Rewards

Giving is Rewarding. Save your points to redeem one exclusive American Red Cross merchandise item when the store opens in January 2027.
2026 American Red Cross loyalty reward knit beanie in red with embroidered logo patch on the cuff.

Beanie Hat

400 Points
 

Keep warm wherever the day takes you. This lightweight yet cozy beanie keeps you comfortable on chilly mornings, weekend adventures and everywhere in between. Easy to wear, easy to love — this is the cold-weather staple you’ll reach for again and again.
Dimensions: 8.8”L x8.4”H

Black two-tier bento box with four compartments and white American Red Cross logo on the lid for the 2026 loyalty reward.

 

Bento Box

800 Points
 

Meals on the go, made easy. Designed with two stackable compartments, this bento box keeps your food organized. A leak-resistant lid helps minimize messes, while the utensils including a fork, knife and sauce container fit perfectly inside for grab-and-go convenience.
Dimensions: 7.4”L x 5.9”H x 3.9”W

2026 loyalty reward black long-sleeve crewneck sweatshirt with the American Red Cross logo embroidered on the left chest.

Crewneck

1,200 Points
 

Comfort, but make it cool. This relaxed crewneck features dropped shoulders and a roomy fit for all-day comfort. Finished with soft ribbed trim at the collar, cuffs and hem, it’s your go-to for lounging in or layering up when temperatures drop.
Unisex Sizes: Small – 3X Large

$10 gift card

$10 e-gift card
500 Points

You can also use points to redeem up to ten (10) $10 e-gift cards within a 365-day period. Choose from your choice of merchants.1 If you plan to claim e-gift cards throughout the year, be sure to save enough points for a merchandise item once the store opens in January 2027. Alternatively, you can wait to spend your points on a merchandise item in January 2027, then use the remaining points for e-gift cards before they expire.1

How It Works

Blood Donor icon

Give Life

Stars

Earn Points

A gift box icon

Get Rewarded

Our UNIVERSAL HERO- Donor Rewards program was made for generous donors like you! Earn at least 200 points each time you come give blood, up to 6 times within a 365-day period. You’ll even earn points for Power Red and platelet donations! Earn enough points to redeem up to ten (10) e-gift cards throughout the year or save up for one (1) exclusive American Red Cross merchandise item when the store opens January 2027. Points are set to expire the last day of the month in the following year from which they are earned. Everyone who comes to donate will earn points, but you’ll only be able to redeem rewards if you have a RedCrossBlood.org account or a Blood Donor App profile.1 Learn more >>

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Earn Points for Your Donations

Total Points Earned for Each Donation = Base Points + Procedure Bonus + Blood Type Bonus + Need Based Bonus1
 

Base Points – 100 Points
Earned for each donation1

Procedure Bonus – Varies
Power Red – 100 Points
Platelets – 100 Points

Blood Type Bonus
(Based on current hospital and patient demand)
Type O  (Whole Blood ) – 100 Points
Type O  (Power Red ) – 200 Points


Need Based Bonus – Varies
Offered limited times throughout the year

 

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Why Your Donations Matter