WSMV-TV, Channel 4 Partners with the American Red Cross

June 14, 2011

WSMV Channel 4 Sponsors Red Cross Blood Drives

Join the Excitement by Donating Blood on Monday, June 27


(Nashville, Tenn., June 14, 2011)


WSMV Channel 4 and the American Red Cross are teaming up to help prevent a summer blood shortage.


Blood donations typically drop during the summer months.  Donors are busy with seasonal activities and overlook giving blood.  Plus, there are no high school and college blood drives, which account for 14 percent of the blood collected in the Tennessee Valley Region.  That’s why it’s important for eligible donors to make and keep appointments to give blood this summer.

“The Red Cross is excited about our blood drive partnership with WSMV Channel 4.  The television news media has the power to educate a large number of people about the importance of blood donation in a matter of minutes,” says Tim Ryerson, CEO, Tennessee Valley Region. 

“Covering the news in Middle Tennessee gives the Channel 4 team a window into the intense need. We’re thrilled to be part of the solution.  Channel 4 takes its commitment to serving and educating the public very seriously,” says Matthew Hilk, News Director, WSMV-TV, Channel 4.


On Monday, June 27, from 1 p.m. to 7 p.m., you may help by donating blood at one of the following eight locations in the WSMV Channel 4 viewing area:

  • American Red Cross - Nashville Donor Center located at 2201 Charlotte Ave. in Nashville.
  • American Red Cross - Heart of Tennessee Chapter located at 501 Memorial Blvd. in Murfreesboro.
  • American Red Cross - Clarksville Chapter located at 1760 Madison St. in Clarksville.
  • American Red Cross – Lawrence County Chapter located at 181 Prosser Road in Lawrenceburg.
  • CoolSprings Galleria (JC Penny’s Lower Level) located at 1800 Galleria Blvd. in Franklin.
  • First Baptist Church located at 1106 Hadley Ave. in Old Hickory.
  • Faith Lutheran Church located at 1655 Main St. in Lebanon.
  • Rivergate Mall (Sears Court) located at 1000 Rivergate Parkway in Goodlettsville.


All presenting blood donors are eligible to receive a snowbird giveaway, while supplies last.


In addition, all presenting blood donors are automatically entered into a sweepstakes drawing for the following Music City getaway:

An expense paid trip for two to Nashville, Tenn. for a two night stay at Gaylord’s Opryland Hotel, two VIP passes to the Grand Ole Opry, a backstage tour at the Opry House (based on availability at time of travel) and one $300 Visa Gift Card.

Plus, anyone who presents to donate blood Wednesday, May 25 through Wednesday, Sept. 14 is automatically entered into the Red Cross Racing “Summer Drive Sweepstakes” to win a brand new 2012 red candy metallic Ford Fiesta SE, courtesy of Ford Motor Company.  One winner is selected by random drawing on Monday, Sept. 19.  For more information, or to schedule your summer blood donation appointment, please visit or call 1-800-RED CROSS.


Although every blood type is important, type O donors play a critical role in maintaining the blood supply.  Type O-negative is often called the universal blood type because it can be transfused to a person with any blood type.


Tune in the WSMV Channel 4 for more important information on how you can help save lives through blood donation.


How to Donate Blood:

Call 1-800-RED CROSS or log on to for more information or to schedule a blood donation appointment. All blood types are needed to ensure the Red Cross maintains an adequate blood supply. A blood donor card or driver’s license or two other forms of identification are required at check-in. Donors must be in general good health, weigh at least 110 pounds and be at least 17 years old (16 with completed Parental Consent Form). New height and weight restrictions apply to donors younger than 19. Visit to learn more.


About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at