Nationwide Insurance Foundation funds new bloodmobile for Metro Atlanta Red Cross

January 15, 2010

Bloodmobile unveiled at MLK March and Parade

Atlanta, Ga. — The American Red Cross Southern Blood Services Region will unveil its new bloodmobile funded by the Nationwide Insurance Foundation on Monday, Jan. 18, 2010, at the annual Martin Luther King Jr. March and Parade.

“We are thrilled to receive a new bloodmobile funded by the Nationwide Insurance Foundation,” said Randy Edwards, CEO of the Atlanta Red Cross Southern Blood Services Region. “This new bus adds to our ability to supply life-saving blood donations to area patients in need.”

According to the American Red Cross, 80 percent of the nation’s blood supply comes from blood donations made at mobile units, including bloodmobiles and organization-sponsored blood drives. Blood donors give approximately 5.1 million units at bloodmobile donation sites annually versus the 1.3 million units at fixed sites.

Since 2007, the Nationwide Insurance Foundation has funded four bloodmobiles for partner blood services organizations in Atlanta, Ga.; Columbus, Ohio and Raleigh, N.C.

Each bloodmobile can collect 12,000 to 18,000 units of blood each year. One unit of blood has the potential to save up to three lives, which means Nationwide is helping the Red Cross save as many as 36,000 lives across the United States each year.

“Nationwide’s corporate citizenship focus is on emergency and basic needs like blood services,” said Terrance Williams, regional vice president for Nationwide’s Southern Region. “We’re proud to support the American Red Cross by helping increase its ability to collect blood donations and help save lives.”

The American Red Cross cobranded the bloodmobile to recognize the Nationwide Insurance Foundation for its gift.

“Thanks to the community-minded spirit of Nationwide, the bus will provide a vital link between blood donors and patients, touching countless lives in Atlanta,” said Mr. Edwards.
Nationwide’s partnership with the American Red Cross started 60 years ago when associates began to participate in the blood donation program. Now the partnership includes support of the American Red Cross Disaster Relief Fund and Nationwide leaders who volunteer on Red Cross chapter boards.


About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

About the Nationwide Insurance Foundation
The Nationwide Insurance Foundation is an independent corporation funded by contributions from Nationwide companies, including Nationwide Insurance. Founded in 1959, the Nationwide Insurance Foundation has committed more than $190 million since 2000 to help nonprofit organizations in communities where Nationwide associates and their families live and work. Just as Nationwide supports its customers in their moment of need, the company’s involvement in its home communities focuses on supporting organizations that help people facing critical or immediate need.

Nationwide, the Nationwide Framemark and On Your Side are service marks of Nationwide Mutual Insurance Company.