Come back to giving blood in the New Year

January 12, 2012


Red Cross donors encouraged to make appointments

Time flies. And the start of a New Year reminds us there’s no time better than now to start a tradition or renew old acquaintances.

In the case of blood donation, that one little act of rolling up your sleeve through your American Red Cross can make a big difference to someone in need. About one in 10 people entering the hospital needs blood. And that need for blood is constant, every minute of every day.

“While the need for blood is always there, blood donors sometimes aren’t,” said Diane E. Ward, CEO for the Southeastern Michigan Blood Services Region of the American Red Cross. “Every day life can get in the way of making and keeping appointments, and before you know it, a donor might find it’s been a while since they last came to donate.”

The Red Cross is asking blood donors to leverage the power of the New Year and make a resolution to make and keep appointments to donate blood.

“We have blood drives on a variety of days, during a range of times, in and near many communities,” said Ward. “Lots of donors find it helpful to set up two, even three appointments in advance as a way to plan and get organized.”

First-time donors are also encouraged to make appointments, too, and to donate with a friend, family member or co-worker who may or may not have given blood before. Red Cross officials say more than 30 percent of people who give through the Red Cross are donating for the first time, with many resolving to come back again to join a lifesaving cause.

“Blood donors help provide the gift of life for patients undergoing surgeries, battling with cancer, or fighting to survive a life-threatening accident,” said Ward. “You can be there to help by simply resolving to give blood once, twice or up to six times a year.” 

Media Contacts: Martha Roemer Kurtz, 313-494-2745     Bridget Tuohey, 313-576-4184