Winter Public Service Announcements and Advocacy Tools Now Available

November 10, 2010

For some, the search has already started: hours spent looking through sale circulars, scouring websites, making a list of stores – all in search of the perfect holiday gift at the perfect price.

But the perfect gift isn't the latest electronic gadget or the must-have toy of the year, and the savings don't always add up to mean more money in the bank.

What if we could save a life? This winter, the American Red Cross is encouraging everyone to discover the true meaning of savings by giving the perfect gift – a potentially lifesaving blood donation.

Help the Red Cross inspire the community to look beyond the promotions and sales, and capture the true spirit of the holidays instead by incorporating the perfect gift message into your public service outreach plans.

Audio public service announcements:

The following pre-recorded audio messages available for your download and use between Nov. 15 and Dec. 31, 2010.

Help the Red Cross share the meaning of the perfect gift online by embedding the perfect gift video ( on your website or sharing the link in your email newsletters or on your social media sites this December.


Embed the perfect gift videos below on your website or share the links in your emails, newsletters or social media sites between Nov. 15 and Dec. 31, 2010.


Give the perfect gift this holiday – the gift of life.