American Red Cross Announces Delicious New Cookie Partnership

August 19, 2011

Keebler to donate more than 12 million cookies for blood drives nationwide

(August 19, 2011) – Each day an average of 38,000 pints of blood are needed for patients in the United States, and that blood can only come from volunteer donors. As a way of recognizing these generous individuals for their acts of kindness, the American Red Cross is pleased to announce that Keebler is the official cookie to be served at every Red Cross blood collection operation throughout the U.S. for the next two years.

"We truly appreciate this donation from Keebler", said Howie Walz, Vice President of the American Red Cross Mid-America Blood Services Division. "Offering a delicious Keebler® cookie to our blood donors is our way of thanking them for their time and generosity."

The partnership between the Red Cross and Keebler is a natural one. Both organizations believe in the value of recognizing individuals who selflessly give of themselves to help those in need.

"By giving back to the people that give to others, we hope to inspire even more simple acts of kindness," said Todd Penegor, Kellogg President of US Snacks. "Keebler believes in the value of doing uncommonly good deeds and is joining the Red Cross to encourage all eligible people across America to give blood."

The Keebler brand has long stood for Uncommonly Good® cookies baked with Elfin care and generosity. The Be a Good Cookie, Get a Good Cookie campaign officially launched in August, and the partnership with Keebler will result in a significant cost savings for the American Red Cross while offering delicious cookies to blood and platelet donors.

Be a good cookie. Get a good cookie. Donate blood today. Click here to schedule an appointment.


How to Donate Blood

Simply call 1-800-RED CROSS (1-800-733-2767) or visit to make an appointment or for more information. A blood donor card or driver's license, or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental permission in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements. 

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including its corporate responsibility initiatives, visit

About the American Red Cross

Governed by volunteers and supported by giving individuals and communities, the American Red Cross is the single largest supplier of blood products to hospitals throughout the United States. While local hospital needs are always met first, the Red Cross also helps ensure no patient goes without blood no matter where or when they need it. In addition to providing nearly half of the nation's blood supply, the Red Cross provides relief to victims of disaster, trains millions in lifesaving skills, serves as a communication link between U.S. military members and their families, and assists victims of international disasters or conflicts.