Presenting Donors Can Win A Lalaloopsy™ Rosy Bumps ‘N’ Bruises™ Doll In December

December 6, 2011

All-New Lalaloopsy™ Nurse Doll - Rosy Bumps ‘N’ Bruises™ - Teams Up with Red Cross this Holiday Season to Promote Blood Donations and Honor Nurses

Lalaloopsy™ Gift Brings Smiles to Young Hospital Patients and Donors at Blood Drives


December 5, 2011 – The American Red Cross and MGA Entertainment are joining together to promote blood donations and honor nurses during the month of December. As part of the season of giving, MGA Entertainment has donated more than 1,000 Rosy Bumps ‘N’ Bruises™, the all new Lalaloopsy™ nurse doll, to the Red Cross for blood drives across the country. 


The American Red Cross Blood Services, Northeastern Pennsylvania Region will be raffling off one doll a week to a presenting donor.  In addition, select hospital drives will be raffling off a doll for that specific blood drive.  Presenting donors can also enter for a chance to win a $200 Best Buy gift card.  


“We are excited to be joining with the Red Cross to promote blood donations during the holidays,” said Isaac Larian, CEO of MGA Entertainment.  “Rosy Bumps ‘N’ Bruises was sewn from bits of a nurse’s uniform and was chosen for this project because she always puts safety first, a mission she shares with the American Red Cross.”


 “We’re very grateful to MGA Entertainment for encouraging people to donate blood this holiday season. The unique personality of the Rosy Bumps ‘N’ Bruises™ Lalaloopsy™ doll will help the Red Cross  honor nurses and will surely bring a smile to the faces of  young patients,” said Shaun Gilmore, President, American Red Cross Biomedical Services.


Eligible volunteer blood donors are asked to please call 1-800-RED CROSS (1-800-733-2767) or visit to find a blood drive and to make an appointment.  Individuals who are 17 years of age (16 with parental permission in PA), meet weight and height requirements (110 pounds or more, depending on their height) and are in generally good health may be eligible to give blood. Positive identification is required at the time of donation.


Every two seconds, someone in the United States needs blood. The Red Cross Blood Services Northeastern Pennsylvania Region provides lifesaving blood to 29 hospitals and needs 351 people to give blood and platelets each weekday to meet hospital demand. Accident victims as well as patients with cancer, sickle cell disease, blood disorders and other illnesses receive lifesaving transfusions every day. There is no substitute for blood and volunteer donors are the only source.


About the American Red Cross:

Governed by volunteers and supported by giving individuals and communities, the American Red Cross has been the single largest supplier of blood products to hospitals throughout the United States for more than 50 years. While local hospital needs are always met first, the Red Cross also helps ensure that no patient goes without blood no matter where or when they need it. The American Red Cross Blood Services - Northeast Division must distribute approximately 3,000 units of blood each day just to meet the basic needs of area patients. In addition to providing nearly half of the nation’s blood supply, the Red Cross provides relief to victims of disaster, trains millions in lifesaving skills, serves as a communication link between U.S. military members and their families, and assists victims of international disasters or conflicts.