American Red Cross and Edible Arrangements® Launch Summer Partnership

August 3, 2011

“Make an Arrangement to Help Save Lives”


August 3, 2011- The American Red Cross and Edible Arrangements®, the pioneer and leader in artistically designed fresh fruit displays and chocolate dipped fruit, are partnering during the month of August to “Make an Arrangement to Help Save Lives.”  During the month of August, all those who attempt to donate blood or platelets at American Red Cross Blood Donation Centers in St. Louis, Cape Girardeau, and Columbia will receive a coupon* for a free box of six pieces of chocolate dipped fruit, be entered into a drawing for a $250 gas card, have an opportunity to purchase discounted Rams tickets ($10-$15 savings), and be automatically entered into the Red Cross Racing “Summer Drive Sweepstakes” to win a brand new 2012 candy red metallic Ford Fiesta SE, courtesy of Ford Motor Company. 


“The American Red Cross is thrilled to partner with Edible Arrangements® during August, one of the most difficult months for collecting blood,” stated Scott L. Caswell, CEO, American Red Cross.  “Thanks to the generous support of Edible Arrangements®, the Red Cross will be better able to provide lifesaving blood for patients in need this August.”


The sweltering heat waves that have baked much of the country this summer have hurt blood collections too, as triple digit temperatures made it extremely difficult to recruit enough donors to go out and give blood.  More than 500,000 blood donors are needed during the month of August to help the Red Cross keep up with demand, and each and every blood donor can make a world of difference to a patient in need.

“Edible Arrangements® is proud to partner with the American Red Cross and to thank donors for giving the gift of life with the gift of delicious chocolate dipped fresh fruit,” stated Steve Thomas, VP of Marketing at Edible Arrangements International, Inc.  The American Red Cross and Edible Arrangements® ask you to make an arrangement to help save lives by donating blood.”

The American Red Cross asks eligible blood donors to make or keep appointments to give blood this summer to help maintain a stable blood supply for ongoing or emergency needs.   The need for blood does not take a vacation and few summer activities feel as good as helping to save lives by donating blood.


Please call 1-800-RED CROSS or go to to schedule an appointment to donate blood or platelets.  Platelets may be donated with an appointment at an American Red Cross blood donation center.  Platelets aid in the clotting process to prevent or stop bleeding and are vital in helping patients with leukemia or other cancers. 


*One coupon per donation opportunity.  Coupons are redeemable at participating retail stores in the United States. Coupons are valid for pickup only and are not valid online or through the call center.  Not valid in Alaska, Colorado, Delaware, Florida, Hawaii, Idaho, Iowa, Louisiana, Minnesota, Montana, Nevada, New Mexico, North Dakota, Puerto Rico, South Dakota, Wisconsin and Wyoming.  Coupons expire on September 15, 2011. Coupons are non-transferable and are not redeemable for cash.



About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at


About Edible Arrangements®:

Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, and Jordan.  Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at


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