Red Cross, Celebration! Cinema Join Forces for 'Iron Man 3' Blood Drive

May 1, 2013

Be a Blood Donor Superhero!

Benton Harbor, MI—April 30—The American Red Cross is once again joining forces with Celebration Cinemas in Benton Harbor to help save lives. To coincide with the release of the new “Iron Man 3” movie, a blood drive will be held May 3rd from 11am – 4:45pm at Celebration! Cinema (1468 Cinema Way, Benton Harbor).  Pre-register to donate and be entered for a chance to win a movie premiere gift bag of ‘Iron Man’ and Red Cross items.


“Everyone pre-registers for this blood drive will be entered for a chance to win 4 tickets to the new “Iron Man 3” movie,” said J.P. Lanning, Donor Recruitment Representative for the American Red Cross Great Lakes Region.  “Those who pre-register will also be entered for a chance to win a DVD package, featuring “Iron Man” 1 and 2—and a bundle of Red Cross goodies!”


The blood drive raises awareness about iron depletion in donors.  The American Red Cross wants your donation to be as safe and successful as possible.  One of the most important things to remember is to give your body plenty of iron between donations.


“When you donate whole blood or double red cells, your body loses some iron contained in red blood cells,” added Lanning.  “We encourage you to eat plenty of iron-rich food to replace these cells between donations.”


Foods rich in iron include red meat, fish, poultry, beans, spinach and raisins.  Foods that are rich in Vitamin C (such as citrus fruit) help your body absorb the iron you eat. The Red Cross now encourages frequent blood donors to take an over-the-counter multivitamin with iron or an iron supplement to help prevent iron deficiency.


For more information on iron depletion or to make an appointment to donate blood, contact the American Red Cross at or 1-800-RED CROSS (1-800-733-2767).





How to Donate Blood

To schedule an appointment to donate please call 1-800-RED CROSS (1-800-733-2767) or visit for more information. Individuals who are 17 years of age (16 with parental permission in some states), meet weight and height requirements (110 pounds or more, depending on their height) and are in generally good health may be eligible to donate blood. Please bring your Red Cross blood donor card or other form of positive ID when you come to donate.


About the American Red Cross

The Great Lakes Blood Services Region serves 65 counties, and needs to collect about 650 units of blood a day to meet patient need in hospitals. In addition to supplying about 40 percent of the nation’s blood, the American Red Cross teaches lifesaving skills, provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization—not a government agency—and depends on volunteers and the generosity of the American public to perform its mission.