American Red Cross to Offer New Program in Northern Michigan

January 25, 2010
American Red Cross to Offer New Frequency Program
Local Businesses Provide Incentives to Donate Blood
LANSING, MI – January 21, 2010 – The American Red Cross Great Lakes Blood Services Region recently announced the beginning of a new donor frequency program. The 2010 Northwest Lower Michigan Donor Loyalty Program will run through December 31, 2010.
“This is a great opportunity for our business to get involved with a great cause,” said Obie Wicker, Director of Franchise Operations for B.C. Pizza, Inc. “We are happy to partner with the American Red Cross to encourage people to donate blood.”
The new program was developed as a way to increase blood donations in the Great Lakes Region. If a person attempt to donate blood a minimum of four times a year at participating blood drives in Antrim, Charlevoix, Cheboygan, Kalkaska, Emmet and Otsego Counties, they will receive a gift certificate to BC Pizza. If they attempt to donate blood a minimum of six times a year in those participating counties, they will receive a gift card redeemable at BOYNE resorts and attractions.
“It is an honor to reward people who give the gift of life by donating blood,” said Erin Ernst, Public Relations Manager of BOYNE resorts. “We are proud to be a part of the American Red Cross frequency program.”
A special Northwest Lower Michigan Donor Loyalty card will be provided and distributed at the registration area of participating blood drives. The card needs to be presented at the time of each donation so American Red Cross representatives can accurately verify how many times an individual has attempted to donate blood in those counties. 
To find a blood drive in the participating counties or to make an appointment to donate blood, visit or call 1-800-GIVE-LIFE.
How to Donate Blood
To schedule an appointment to donate please call 1-800-GIVE-LIFE (1-800-448-3543) or visit for more information. Individuals who are 17 years of age (16 with parental permission in some states), meet weight and height requirements (110 pounds or more, depending on their height) and are in generally good health may be eligible to donate blood.  Please bring your Red Cross blood donor card or other form of positive ID when you come to donate.
About the American Red Cross
The Great Lakes Region serves 65 counties, and needs to collect about 700 units of blood a day to meet patient needs in hospitals across the state. In addition to providing blood to our community, the American Red Cross also provides relief to victims of disaster, trains millions in lifesaving skills, serves as a communication link between U.S. military members and their families, and assists victims of international disasters or conflicts.