Red Cross Announces Delicious New Cookie Partnership

August 22, 2011

Media Contact: Jennifer L. Keller - (316) 268-0853 / Cell: (316) 558-2428
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Keebler to Donate More Than 6 Million Cookies for Blood Drives Nationwide

Wichita, Kan. – Aug. 22, 2011– Thousands of people in our area need blood each year and rely on the good will of donors. As a way of recognizing these generous individuals for their acts of kindness, the American Red Cross Central Plains Region is pleased to announce that Keebler is the official cookie that will now be served at all of our blood drives for the next two years. 

“We truly appreciate this donation from Keebler,” said Terri Dunaway, CEO. “Offering a delicious Keebler cookie to our blood donors is a great way of thanking them for their time and generosity.”

The partnership between the Red Cross and Keebler is a natural one. Both organizations believe in the value of recognizing those individuals who selflessly give of themselves to help those in need.

“We hope that our giving back to the people that give to others will inspire even more simple acts of kindness,” said Todd Penegor, Kellogg President of US Snacks. “Keebler believes in the value of doing uncommonly good deeds and is joining the Red Cross to encourage all eligible people across America to give blood.”

The Red Cross, through the dedication of its donors, provides blood and blood products to more than 100 hospitals throughout most of Kansas and Northern Oklahoma. The Central Plains region needs 500 whole blood and 40 platelet donors each day to meet the needs of hospital patients in our area. Now, blood donors can enjoy a tasty Keebler cookie. 

The Keebler brand has long stood for Uncommonly Good cookies baked with Elfin care and generosity. To learn more about blood donation, visit For information about Keebler cookies, go to

About Kellogg Company
For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company’s beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at


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