American Red Cross Partners with 105.3 K-LOVE in ‘Flow for the Row’

July 13, 2011

Join a team of loyal blood donors this summer and let the rewards flow! The American Red Cross is partnering with 105.3 K-LOVE in Milwaukee for Flow for the Row, giving donors the opportunity to win an entire row of concert tickets to see the Grammy Award-winning Christian rock band Casting Crowns. The concert will be performed at the 2011 Wisconsin State Fair, and tickets include one-day admission to the fair.

Due to a critical shortage of donated blood across the nation, the Red Cross is asking eligible blood donors to make an appointment to give as soon as possible. Milwaukee-area residents are encouraged to form a team of family members, friends, coworkers and neighbors to give blood this summer.  Create an official team name and donate blood on behalf of your team at one of two Flow for the Row blood drives:

Flow for the Row Blood Drives

Date Drive Location Name Address Times Sponsor Code
Elmbrook Church
Pizza provided by Toppers Pizza
777 S Barker Rd
Brookfield, WI
9am - 3pm 4623
Tommy Thompson Youth Center
Sandwiches provided by Cousins Subs

Wisconsin State Fair
Milwaukee, WI

Enter Gate 5 off 84th St

Noon - 6pm 4623

The team with the most presenting donors, combined total from both Flow for the Row blood drives, will win 30 tickets to the Casting Crowns concert at the Wisconsin State Fair performed on Friday, August 5, courtesy of 105.3 K-LOVE. In addition, the first 105 individuals that present to donate at each drive will receive a Flow for the Row t-shirt, a K-LOVE CD and a free sandwich coupon from Cousins Subs. All presenting donors ages 21 and older will be automatically entered to win a trip for four to Orlando and everyone who presents to give can also enter to win a CD 10-pack or one year's worth of Cousins Subs!

In May and June, while the need for blood products remained steady, donations were at the lowest level the Red Cross has experienced in more than 12 years. All blood types are currently needed, especially O negative, B negative and A negative. Rh negative blood types are always in high demand because they potentially can be transfused to patients with Rh positive or Rh negative blood types. Type O negative, the universal blood type, can potentially be transfused to patients with any blood type.

How to Donate Blood

Simply call 1-800-RED CROSS (1-800-733-2767) or visit to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver's license, or two other forms of identification are required at check-in.  Individuals who are 17 years of age (16 with parental permission in some states), weigh at least 110 pounds and are generally in good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements. 

About the American Red Cross

Governed by volunteers and supported by giving individuals and communities, the American Red Cross is the single largest supplier of blood products to hospitals throughout the United States. While local hospital needs are always met first, the Red Cross also helps ensure no patient goes without blood no matter where or when they need it. In addition to providing nearly half of the nation's blood supply, the Red Cross provides relief to victims of disaster, trains millions in lifesaving skills, serves as a communication link between U.S. military members and their families, and assists victims of international disasters or conflicts.