American Red Cross Big Ten Challenge Kicks Off

January 17, 2011

The Big Ten schools enjoy friendly rivalries and competing on the playing field, but they share a common cause. Show that you bleed your school's colors by stepping up to donate blood during the second annual American Red Cross Big Ten Challenge.

The Red Cross and the Big Ten Network are encouraging all 11 of the Big Ten schools to unite to help patients in need. The goal is to have Big Ten students, staff, faculty and alumni donate a collective 8,300 pints of blood through the Red Cross from January 18 through February 25.  All presenting blood donors will receive a complementary Big Ten Challenge t-shirt while supplies last.

“You can help the University of Wisconsin - Madison or the Universiry of Iowa while giving hope to patients who need lifesaving blood,” said Greg Novinska, CEO of the local Red Cross Blood Services Region. “Make an appointment to donate at participating on-campus blood drives and help the Badgers or Hawkeyes rise to the top of the Big Ten.”

“The Big Ten Network is proud of its partnership with the American Red Cross,” said Big Ten Network President Mark Silverman. “This blood drive challenge fosters the Big Ten’s tradition of dedication, commitment and community and gives alumni and fans a special opportunity to use their passion for the greater good.”

While working together towards a common lifesaving goal, the schools will also compete for bragging rights in four categories.. The Award for Most Donations will go to the school bringing in the highest number of blood donations. The Award for Highest Percentage of Student Body Participation will go to the school with the highest percent of its student population donating blood during the challenge. The Award for Highest Percent of Goal Achievement will be determined by the school blood drive goal and the actual number of pints donated. And the Award for Best Overall Ranking will go to the school with the best combined ranking in the other three categories.

During the winter months, blood donations can decline due to inclement weather and cold and flu season. The Big Ten Challenge will help meet patient needs across the U.S. during this critical time. If you bleed red and white, share that spirit with a patient in need and join the Big Ten Challenge!

Remaining Big Ten Challenge Blood Donation Opportunities

Friday, February 11, 2011▪YoungBlood at Wisconsin Lutheran Chapel and Student Center ▪ 10:00 AM - 4:00 PM ▪ 220 W. Gilman Street
Tuesday, February 15, 2011▪University of Wisconsin Sellery Hall ▪ 12:00 PM - 6:00 PM ▪ 821 W. Johnson Street, Main Lounge
Wednesday, February 16, 2011▪University of Wisconsin Student Athlete Advisory Committee  ▪ 12:00 PM - 6:00 PM ▪ McClain Athletic Facility, 1436 Monroe Street, Rm. 103 & 104
Thursday, February 17, 2011  University of Iowa WISE ▪  11:00 AM - 4:00 PM ▪  420 Gillmore Hall
Thursday, February 17, 2011▪University of Wisconsin Lakeshore Residence Halls ▪ 12:00 PM - 6:00 PM ▪ Upper Carson's Gulley, 1515 Tripp Circle
Friday, February 18, 2011▪YoungBlood at Wisconsin Lutheran Chapel and Student Center ▪ 10:00 AM - 4:00 PM ▪ 220 W. Gilman Street
Wednesday, February 23, 2011▪University of Wisconsin Elizabeth Waters Hall ▪ 12:00 PM - 6:00 PM ▪ 1200 Observatory Drive, Parlor
Thursday, February 24, 2011▪YoungBlood at Gordon Commons ▪ 11:00 AM - 5:00 PM ▪ 717 W. Johnson Street, Rm. A-1
Friday, February 25, 2011▪YoungBlood at Wisconsin Lutheran Chapel and Student Center ▪ 10:00 AM - 4:00 PM ▪ 220 W. Gilman Street
Friday, February 25, 2011▪University of Wisconsin Witte Hall ▪12:00 PM - 6:00 PM ▪ 615 W. Johnson Street, Caboose
Friday, February 25, 2011  University of Iowa Newman Catholic Student Center ▪  10:00 AM - 4:00 PM ▪  104 E. Jefferson Street

How to Donate Blood
Simply call 1-800-RED CROSS (1-800-733-2767) or visit to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license, or two other forms of identification are required at check-in.  Individuals who are 17 years of age (16 with parental permission in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements. 

About the American Red Cross
Governed by volunteers and supported by giving individuals and communities, the American Red Cross is the single largest supplier of blood products to hospitals throughout the United States. While local hospital needs are always met first, the Red Cross also helps ensure no patient goes without blood no matter where or when they need it. In addition to providing nearly half of the nation’s blood supply, the Red Cross provides relief to victims of disaster, trains millions in lifesaving skills, serves as a communication link between U.S. military members and their families, and assists victims of international disasters or conflicts.

About the Big Ten Network
A joint venture between the Big Ten Conference and Fox Networks, the Big Ten Network is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With approximately 350 live sporting events, and nearly all of them in HD, the network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. The network operates 24 hours a day, 365 days a year, showcasing a wide array of classic-to-current sports and televising more Olympic sporting events and women’s sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation’s finest universities. Each year, the network offers between 35 and 40 football games, 105 regular season men’s basketball games; 55 women’s basketball games; dozens of Big Ten Championship events; studio shows; coaches’ shows; and classic games. The network is available to more than 75 million homes across the United States and Canada, and currently has agreements with more than 300 affiliates, including AT&T U-Verse, Atlantic Broadband, Cablevision, Charter, Comcast, Cox (Cleveland, Arizona, Arkansas, Kansas, Omaha, Las Vegas and Northern Virginia), DirecTV, DISH Network, Insight, Mediacom, Rogers Cable (Canada), Shaw Cable and Shaw Direct (Canada), Time Warner Cable and Verizon FiOS. For updated information on the Big Ten Network, go to