Join the Missing Types Movement
You might not realize how important the letters A, B and O are until they're gone. But, for a patient in need of lifesaving blood, those letters mean everything.
A, B, and O are our blood types. And when they are missing from the hospital shelves, patients cannot receive the lifesaving care they need. We are partnering this summer with iconic brands, teams, and celebrities to help raise awareness and fill the missing types.
To join this lifesaving mission, between June 11 to July 3:
- Remove the A, B & O from your logo or messaging
- Spread the word on social media
- Encourage your customers and employees to donate blood
Submit the form provided to gain access to helpful tools to help make the campaign a success.
If you have already registered and are an existing Missing Types parter, follow this link to access the campaign resources.