About Missing Type
Until they’re gone, you might not realize how important certain letters can be — like our main blood groups A, B, and O. Every two seconds, someone in the U.S. needs blood. But for the past four years, new Red Cross donors declined by about 80,000 each year.
Iconic brands, celebrities and influencers have joined the movement to raise awareness around the lifesaving role of blood donors by dropping the A, B, and O from their names. The missing type reminds us: without A, B, and O, we can’t save anybody.
Even if you can’t donate, you can help fill in the #MissingType to save lives! Spread the word through social media; become a volunteer; or even host a blood drive. Patients won’t forget your generosity. Together, we can fill in the gaps.