Keys to Success

Coordinating a blood drive involves dedication and is a true team effort. A Red Cross representative will work with you every step of the way. The key ingredients to a successful drive include:

Commitment –   The Red Cross commits significant resources to each drive, and each pint collected can affect up to three patients in need. It takes both personal and organizational commitment to make a drive successful and we need and count on both! Commitment is the Key to success

Support –  Your Red Cross representative will support you throughout the planning process, and is only a phone call away. It is also extremely valuable to get support from a team of volunteers in your community.

Passion – A passion for the cause is contagious. If you believe in what you are doing, you’ll pass it on to your volunteers and donors.

Motivation An enthusiastic approach and personal outreach go a long way to making a drive successful.

More tips for success:

  • Get the buy-in and support from key people (e.g., upper management for businesses, the school principal or faculty advisor for schools, community leaders for community or religious organizations)
  • Form a recruitment committee to help sign up potential donors
  • Schedule the event well in advance and clear of potential conflicts
  • Maintain contact with your Red Cross representative
  • Use your organization’s main communication channels (email, intranets, newsletters, bulletin boards) to publicize the drive
  • Use volunteers to help you with the drive
  • Ask people not eligible to give blood to help you with the drive
  • Advertise, advertise, advertise
  • Give lots of encouragement to new participants
  • Ask potential donors face-to-face
  • Require scheduled appointments
  • Make it personal – find someone who has been personally touched by blood donation or blood transfusion, and ask for their help
  • Be available during the day of the drive – or have a knowledgeable back-up
  • Ensure the physical space is in proper condition (lighting, heating, cooling) in advance of the drive
  • On the day of the drive, meet the Red Cross team well before the start of the scheduled appointments
  • Contact all no-shows during the drive