Region Leadership

Cliff Numark

Chief Executive Officer of the American Red Cross Southern California Blood Services Region

Cliff Numark is the CEO for the American Red Cross Blood Services Southern California Region, where he is responsible for distributing more than 420,000 units of blood to Southern California hospitals, the largest distributor of blood products in the Red Cross system.  The region, with more than 1,000 team members, under Numark’s leadership became the second largest collector of blood and platelets in the Red Cross system and was named Red Cross “Region of the Year” for fiscal year 2012. 

Prior to becoming CEO, Numark served as the Donor Recruitment Director, overhauling blood donor marketing and outreach efforts.  In particular, he initiated integrated direct marketing to reach donors through direct mail, loyalty programs, telerecruitment, texting, online communications and offline contacts.  He oversaw development of numerous large scale programs that collect more than 4,000 units annually, including the “Battle of the Badges” competition drive, the County of Los Angeles program, and the KLOS media blood drive, which collects more than 10,000 blood and platelet products.  He spearheaded numerous corporate partnerships for donor appreciation gifts, valued at more than $7 million annually. 

Previously, Cliff served as founder and Principal of CustomerIntellect, a market research consulting firm and as managing director at O’Melveny Consulting, a subsidiary of the law firm of O’Melveny & Myers.  Prior to his work at O’Melveny, Cliff provided consulting services to technology companies as CEO of the San Diego Regional Technology Alliance, where he tripled revenues, established the entrepreneurial training program, oversaw seed investments, and developed the region’s largest technology networking event.

Cliff studied economics and holds a Master in Public Affairs from Princeton University, a law degree from the University of California at Berkeley, a Master of Science in Energy and the Environment from the University of Sussex Engineering School, and a B.A. magna cum laude from Pomona College in Chemistry and Public Policy. He is a member of Phi Beta Kappa.

Board of Directors

American Red Cross National Leadership