SUPERMODEL NIKI TAYLOR JOINS THE AMERICAN RED CROSS
AND NEXCARE™ BANDAGES TO SHOW THAT
HELPING TO SAVE A LIFE IS ALWAYS IN STYLE
The American Red Cross partners with the Nexcare give Program
to Thank and Encourage Blood Donors with a New Fashion-Inspired Bandage Collection
(Nashville, Tenn., June 9, 2011) - In 2011, nearly 6 million people across America may require a blood transfusion. With no substitute for human blood, those in need rely on the kindness of donors. Through their generous actions, these blood donors prove how one person can make a difference in the lives of many. That’s because one blood donation can help save more than one life.
To raise awareness, the American Red Cross, NexcareTM Bandages, and Supermodel Niki Taylor announce the third annual give program. This nationwide initiative thanks blood donors and encourages others to give. The program kicks off on World Blood Donor Day, Tuesday, June 14.
Taylor’s dedication to the cause stems from her own experience as a patient in need. In 2001, Taylor was in a near-fatal car accident and required more than 100 units of blood. She credits her survival to the donors and doctors who helped save her life.
“As someone who owes her life to donors who gave blood to help someone they didn’t even know, I think giving blood is a critical community service that cannot be overlooked. Currently, however, only about eight percent of those who can give do so each year,” said Niki Taylor. “Through the American Red Cross and Nexcare give program, I hope to educate people about the impact each person can have, and help them realize that helping to save a life is always in style.”
“Each day we must collect 600 units of blood in the Tennessee Valley Region in order to help save the lives of patients like Niki Taylor,” said Tim Ryerson, CEO. “We are thrilled to partner again with the Nexcare give Program as a way of thanking our loyal blood donors and encouraging those who are eligible to make an appointment to give this June.”
New for 2011, Nexcare is giving away a collection of five fashion bandages inspired by the latest runway trends and emblazoned with the word “give” to demonstrate how doing good looks good, too. This collection features the vibrant, fashionable and trend-focused designs of chevron, plaid, gingham, zebra and “classic,” further demonstrating how helping to save a life is always in style. All presenting blood donors receive one fashion bandage during the month of June, while supplies last.
With the support of Red Cross Blood Services Regions, the Nexcare give Program inspires people in America with a message of hope and serves as a symbol of this important cause. The focus of the program, World Blood Donor Day, comes at an important time each year. As local blood centers typically face summer shortages, the nation’s blood supply comes under strain. There are fewer donations because of increased vacation schedules and other seasonal distractions.
Nexcare Brand launched a new Facebook page, where visitors can easily find a convenient place to donate blood, sign up to receive additional free bandages and share their personal blood donation stories. This Facebook page serves as a home for the program and offers an exciting opportunity for users to support blood donation by connecting with friends, family and the broader give community.
The Nexcare give Bandages are available for free at American Red Cross blood drives and donor centers nationwide as well as online at nexcaregive.com during the campaign period.
How to Donate Blood:
Call 1-800-RED CROSS or log on to redcrossblood.org for more information or to schedule a blood donation appointment. All blood types are needed to ensure the Red Cross maintains an adequate blood supply. A blood donor card or driver’s license or two other forms of identification are required at check-in. Donors must be in general good health, weigh at least 110 pounds and be at least 17 years old (16 with completed Parental Consent Form). New height and weight restrictions apply to donors younger than 19. Visit redcrossblood.org to learn more.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.