Red Cross Presents Dunkin’ Donuts with Good Neighbor Award
The American Red Cross Blood Services, New York-Penn Region and the Greater Rochester Chapter today are pleased to announce that Dunkin’ Donuts has been chosen to receive the first statewide Red Cross Good Neighbor Award. The award recognizes an individual, organization or business outside of the American Red Cross that has made a significant humanitarian contribution to the local community in support of the Red Cross.
“The New York Penn Blood Region and the Greater Rochester Red Cross are thrilled to honor Dunkin’ Donuts franchise owners for their support of the American Red Cross,” said Kay Schwartz, chief executive officer, American Red Cross Blood Services, New York-Penn Region. “We believe their efforts to sustain our mission makes for a terrific Red Cross Good Neighbor.”
Dunkin’ Donuts has been a generous community partner of the Red Cross. For two years they hosted the “Give a Pint, Get a Pound” initiative in January which is National Volunteer Blood Donor Month. Dunkin’ Donuts provided a coupon for a free pound of coffee for every presenting blood donor. Both years the program helped the Red Cross exceed its goals despite January traditionally being a difficult collection month. In fact, because of this initiative our region saw a 46 percent increase in donations from January 2007 – January 2008, the first year it ran. And in 2009, the region had an 18 percent increase over 2008.
The East Avenue and Buffalo Road Dunkin Donuts stores also worked with the Greater Rochester Chapter to host “Get to Know a Hero” coffee hours, providing free drinks to anyone who registered as a new volunteer - helping us to recruit 19 new volunteers in less than 2 months. Since 2007, Dunkin Donuts has been a major contributor to Greater Rochester’s largest fundraising event – the Fire and Ice Benefit Auction.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information about blood services, call 1-800-GIVE LIFE (800-448-3543). For information about local chapter services or to donate to the Red Cross, call (585) 241-4400.
FOR IMMEDIATE RELEASE
October 6, 2009
CONTACT: Marianne Schreyer
24-Hour Media Referral (800) 756-1196
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