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Northern California Blood Services Region

March 30, 2010
 

The American Red Cross Northern California Blood Services Region is now providing information about its activities via Twitter, a popular social networking tool. 

“Some of our donors tell us they’re too busy to take calls, visit our Web site or e-mail us,” said Sara O’Brien, communications manager for the region. “Twitter will allow us to let people know if there is a critical need for a particular blood type, provide an informal forum for people to ask questions and let us share information about the Red Cross and blood in short form.”

To follow the region’s tweets:

  1. go to http://www.twitter.com/
  2. register your e-mail
  3. follow "ARCNorCalBlood"

Many Red Cross chapters and blood regions have established a presence online.  The national Red Cross has an active Web site and blog, as well as pages on Facebook, Twitter, YouTube, and Flickr.