Scenario Planning: Not Just for Long–Term Horizons Anymore by Geoff Kaufmann
Geoff Kaufmann, CEO of the North Central Blood Services Region of the American Red Cross, recently had his article – Scenario Planning: Not Just for Long-Term Horizons Anymore – published in the University of St. Thomas – Opus College of Business Health Care Acumen newsletterr. Click here to read the article.
Mr. Kaufmann is available for media interviews and public speaking events about healthcare issues. Call 651-291-3286 for more information.
Geoff Kaufmann, MHA, is the CEO of the North Central Blood Services Region of the American Red Cross. Geoff has over 33 years experience in operations, business development, strategic planning, marketing, and physician relations. He frequently speaks at national health care symposiums, serves on several health–related for–profit and not–for profit boards and has published his works through the American Hospital Association. Geoff also teaches several course segments for Executive Education and Professional Development at the University of St. Thomas.