American Red Cross Announces Delicious New Cookie Partnership
Keebler to Donate More Than 6 Million Cookies for Blood Drives Nationwide
Aug. 9, 2011 Thousands of people in our area need blood each year and rely on the good will of donors. As a way of recognizing these generous individuals for their acts of kindness, the American Red Cross Missouri-Illinois Blood Services Region is pleased to announce that KeeblerÒ is the official cookie that will now be served at all of our blood drives for the next two years.
“We truly appreciate this donation from Keebler”, said Scott Caswell, CEO, Missouri-Illinois Region. “Offering a delicious KeeblerÒ cookie to our blood donors is our way of thanking them for their time and generosity.”
The partnership between the Red Cross and Keebler is a natural one. Both organizations believe in the value of recognizing those individuals who selflessly give of themselves to help those in need.
“We hope that our giving back to the people that give to others will inspire even more simple acts of kindness,” said Todd Penegor, Kellogg President of US Snacks. “Keebler believes in the value of doing uncommonly good deeds and is joining the Red Cross to encourage all eligible people across America to give blood.”
The Red Cross, through the dedication of its donors, provides blood and blood products to 79 hospitals across the region and needs nearly 800 blood donors to come forward each day to roll up a sleeve, make their summer blood donation and enjoy a tasty KeeblerÒ cookie.
While blood donations are up from seriously low levels in May and June, blood products continue to go to area hospitals just as quickly as they are coming in. The sweltering heat waves that have baked much of the country this summer have hurt blood collections, too, as triple digit temperatures made it extremely difficult to recruit enough donors to go out and give blood.
The Keebler brand has long stood for Uncommonly GoodÒ cookies baked with Elfin care and generosity. To learn more about blood donation, visit http://www.redcrossblood.org. For information about KeeblerÒ cookies, go to http://www.keebler.com/.