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American Red Cross & Dunkin’ Donuts Celebrate Five Years of Helping Save Lives and Launch Annual “Give A Pint, Get A Pound” Campaign

Massachusetts

January 4, 2012
 

All presenting blood donors in January will receive a coupon for a free pound of Dunkin’ Donuts coffee*

 

January 1, 2012 (Dedham, MA) - For the fifth year in a row, Dunkin’ Donuts and the American Red Cross are teaming up for the “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee* to all presenting donors at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, New York and Vermont during the month of January. The campaign is in celebration of National Blood Donor Month and helps increase awareness about the need for blood. The campaign has achieved great success during the past four years as Dunkin’ Donuts has provided more than 350,000 pounds of coffee to presenting donors, and if one donation may help save three lives, Dunkin Donuts has potentially helped more than one million patients.  Donated blood is used to help accident victims, trauma patients, transplant recipients, and those receiving treatment for life-threatening illnesses.

Dunkin’ Donuts and the Red Cross are thanking donors who support the community blood supply by rolling up their sleeves to give the gift of life. Because winter is often a challenging time for blood collections due to severe weather and flu season, the “Give a Pint, Get a Pound” campaign helps boost blood collections when patients need it most.  In addition, participating local Dunkin’ Donuts restaurants are hosting blood drives throughout the month to collect blood for patients in need.  

“We have lived through an unprecedented economic downturn in the past five years, but the support of Dunkin’ Donuts has remained steadfast in their desire to help patients in the communities they serve,” said Donna M. Morrissey, Director of Communications for the American Red Cross Blood Services – Northeast Division. “We are very appreciative of Dunkin’ Donuts for its ongoing dedication to our lifesaving mission through the ‘Give a Pint, Get a Pound’ campaign which helps the Red Cross increase blood collections so that we can meet the daily needs of patients in area hospitals during the winter months.”

“Dunkin’ Donuts is proud to partner with the American Red Cross once again to provide our coffee as a gift to those who give blood,” said Karen Raskopf, Senior Vice President of Communications at Dunkin’ Brands and Co-Chair of The Dunkin’ Donuts & Baskin-Robbins Community Foundation. “We encourage all eligible blood donors to give blood and help those in need in our communities.”

*Coupons are redeemable at participating Dunkin’ Donuts locations. Coupons are non-transferrable and not redeemable for cash.

About the American Red Cross
The American Red Cross has been a primary supplier of lifesaving blood products in the United States for more than 50 years. The Red Cross Blood Services - Northeast Division must distribute approximately 3,000 units of blood each day just to meet the basic needs of area patients. To donate blood and platelets through the Red Cross, individuals must be at least 17 years of age, weigh at least 110 pounds, and be in general good health.  The states of Maine, Massachusetts and New York allow those who are 16 years of age to donate blood with parental consent. 

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.  

 

CONTACT:Jecoliah Ellis/781-686-2943

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