The American Red Cross and Dunkin’ Donuts Launch “Give A Pint, Get A Pound” Campaign
January 4, 2010
To celebrate National Blood Donor Month and help increase awareness about the need for blood, Dunkin’ Donuts and the American Red Cross are teaming up for the annual “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee* to all presenting blood donors at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, New York and Vermont during the month of January. In addition, local Dunkin’ Donuts restaurants are hosting blood drives throughout the month of January to collect blood for patients in need.
By offering all presenting donors a coupon for a free pound of coffee, Dunkin’ Donuts and the Red Cross are thanking donors who support the community blood supply by rolling up their sleeves to give the gift of life. Patients in area hospitals need blood every day and one donation of blood may help save three lives. Because winter is often a challenging time for blood collections due to severe weather and flu season, the “Give a Pint, Get a Pound” campaign helps boost blood collections when patients needs it most. The “Give a Pint, Get a Pound” campaign achieved great success last year, helping the Red Cross exceed blood collection goals. Over the past two years, Dunkin’ Donuts has donated more than 100,000 pounds of coffee to the Red Cross.
“For the third year in a row, Dunkin’ Donuts and the Red Cross are participating in the ‘Give a Pint, Get a Pound’ campaign to say thank you to blood donors and raise awareness about the need for blood. The campaign helps the Red Cross increase blood collections so that we can meet the daily needs of patients in area hospitals during the winter months, and the program reflects Dunkin’ Donuts’ commitment to the communities they serve,” said Donna M. Morrissey, Director of Communications for the American Red Cross Blood Services – Northeast Division. “The Red Cross is very appreciative of Dunkin’ Donuts for its ongoing dedication to our lifesaving mission.”
“Dunkin’ Donuts is proud to partner with the American Red Cross for the ‘Give a Pint, Get a Pound’ campaign and provide our coffee as a gift to those who give blood,” said Karen Raskopf, Senior Vice President of Communications at Dunkin’ Brands and Co-Chair of the Dunkin’ Donuts Community Foundation. “We encourage all eligible blood donors to give blood and help those in need.”
To donate blood during the month of January and receive a coupon for a free pound of Dunkin’ Donuts coffee, please call 1-800-GIVE-LIFE or visit www.redcrossblood.org.
*Coupons are redeemable at participating Dunkin’ Donuts locations. Coupons are non-transferrable and not redeemable for cash.
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