“Celebrate the Gift of Life” Blood Drives Across New England Help Replenish Low Blood Supply
2,424 lifesaving units of blood were collected on February
For the seventh year in a row, the American Red Cross, NECN and Comcast joined together to help patients in need by increasing the blood supply and raising awareness about the ongoing need for blood donors. The American Red Cross collected 2,424 units of lifesaving blood across New England on February 3, 2011, exceeding its goal by more than 413 units.
Severe winter weather throughout much of the eastern half of the United States in recent weeks has caused the cancellation of more than 28,000 blood and platelet donations through the Red Cross. The severity of the impact has stressed even the Red Cross’ robust national inventory management system, which can move blood products to where they’re needed most, such as when severe weather hits.
On February 3, NECN Meteorologist Matt Noyes broadcasted live to all of New England from the Dedham Donor Center. During the telecast, Noyes interviewed Cross officials, blood donors and recipients in an effort to increase awareness for the need for blood. Additionally, Comcast held blood drives for its employees at office locations throughout New England and aired Public Service Announcements about the ongoing need for blood. Comcast also offered an On Demand movie coupon* to presenting donors at the Dedham Donor Center.
“We at NECN were happy to leverage our region-wide presence for this very important effort. To raise more than 2,000 units of blood again this year in the face of another stormy week is a testament to our great and caring viewers around the region,” said Bill Bridgen, NECN Executive Vice President and General Manager.
To make an appointment to donate blood please call 1-800-RED CROSS or log onto redcrossblood.org. All presenting blood donors in Massachusetts in February will receive a Boston Bruins t-shirt*.
*Prizes are non-transferrable and not redeemable for cash.