American Red Cross Launches "100 Days of Summer. 100 Days of Hope." Blood Donation Campaign
Lansing, MI—May 23 — The American Red Cross kicks off its “100 Days of Summer. 100 Days of Hope.” campaign on May 24, reminding blood donors that they can give hope to patients by rolling up a sleeve.
“Every day this summer is a chance to give a lifesaving gift,” said Todd Kulman, Communications Program Manager, Great Lakes Blood Services Region. “Making a blood or platelet donation with the Red Cross is an easy way to extend hope and help ensure lifesaving blood products are available for patients here in our community and across the nation.”
Vacations and summer activities often result in a decline in blood donations during the summer. In fact, during the months of June, July and August, about two fewer donors give blood at each Red Cross blood drive than what patients need. The trend is particularly noticeable around holidays like Memorial Day, which is why all presenting blood and platelet donors from May 24 through May 26 will receive a commemorative Red Cross cooling towel while supplies last.
“100 Days of Summer. 100 Days of Hope.” runs through Sept. 1. All summer, the Red Cross will encourage at least two more donors to give blood at each Red Cross blood drive – above what is expected. Individuals can visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767) to choose a day to donate and help sustain adequate supplies over the summer months.