Red Cross launches Summer of Stories blood donor campaign
LITTLE ROCK, Ark. (May 13, 2013) — The American Red Cross is launching the Summer of Stories campaign to share the personal impact blood and platelet donors can have on a patient in need and to help ensure a sufficient blood supply is available in the months ahead.
Summer is a time for the days that never end. Time for diving in and grilling out. Time to watch the fireworks, to have a picnic, to root for the home team. While many have fun making these memories, hospital patients are counting on eligible donors to make time to give blood or platelets so they can continue making and sharing their own summer memories and stories.
“Stories are the glue that bind many of us together,” said Michele Wright, CEO of the Greater Ozarks-Arkansas Blood Services Region. “Whether you’ve needed blood, have given blood or simply want to share a fun summer memory, we want to hear from you.”
The Red Cross asks all eligible blood and platelet donors to join its Summer of Stories campaign, which kicks off May 23 and runs through Sept. 9. Through Summer of Stories, the organization hopes to encourage at least two more donors to give blood at every Red Cross blood drive this summer — above what’s expected — to help ensure lifesaving blood products are available at a moment’s notice.
Historically, during the summer months of June, July and August, about two fewer donors give blood at each Red Cross blood drive than what patients need. But, this seasonal challenge can be overcome two generous donors at a time, at every blood drive, every day. Individuals can visit redcrossblood.org to make an appointment to donate and share their donation story.
To kick off Summer of Stories and encourage donations before and after the Memorial Day holiday, all presenting blood donors between May 23 and 31 could win one of five $1,000 American Express gift cards to help create their own summer of stories.
When you give blood or platelets throughout the year, you give patients like 10-year old Maddie, hope for a lifetime of memories. One day this wonderful little girl didn’t feel well. Within hours her parents worst fears were realized when her cancer was diagnosed. Scans showed that the tumor was found in her liver and lungs. Aggressive treatment required significant amounts of blood and platelets. Recently, her scans showed the tumors to be in remission. Maddie and her parents thank everyone who donated and credit her recovery, in large part, to caring blood donors.
Live a story. Give a story. Donate blood or platelets. Call 1-800-RED CROSS (1-800-733-2767) or visit redcrossblood.org for more information and to make an appointment to help save lives.
How to donate blood
Simply call 1-800-RED CROSS (1-800-733-2767) or visit redcrossblood.org to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental consent in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.