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Bob’s Discount Furniture and the American Red Cross More Than Double Funds Available Through 2013-14 High School Heroes Scholarship Program


August 28, 2013

MANCHESTER, Conn. – Aug. 26, 2013 – As students across the county prepare to return to school this fall, Bob’s Discount Furniture and the American Red Cross are pleased to launch their annual High School Heroes Scholarship Program for the 2013-14 school year. This year, as the program celebrates its fifth anniversary, it has more than doubled the program’s scholarship funds, from $100,000 when the program launched in 2009 to this year’s total of $250,000.

The High School Heroes program honors students who make exceptional contributions to the American Red Cross blood donor program in their schools, and helps encourage young people to become involved by helping patients in need.  The program gives high school students throughout Connecticut and Massachusetts the opportunity to compete with other schools during the 2013-2014 school year for a share of the quarter million dollars in scholarship money.

“We’re honored to support the American Red Cross and their lifesaving services for more than 17 years,” said Kaufman. “Since this program launched in 2009, we’ve awarded more than $400,000 to hundreds of students across New England, and look forward to touching more lives this year.”

Kaufman knows the crucial importance of a sufficient blood supply. Medical crises required two of his family members to receive regular blood transfusions. He lost his father Leo Kaufman and his 16-year-old nephew Scott Mulready to leukemia. The Kaufman family is forever thankful for the extra time with them made possible, in part, by blood donors. Through the generosity of Bob, employees, customers and members of the community, Bob’s Discount Furniture Blood Drives have collected more than 33,000 units of lifesaving blood.

“Bob’s Discount Furniture has been an unwavering supporter of the American Red Cross and the patients and communities we serve,” said Donna M. Morrissey, American Red Cross Northeast Division director of communications.  “This $250,000 scholarship will not only substantially increase blood collection efforts but will also be a way to honor the student leaders who will hopefully become lifelong donors.”

Students who host at least two high school blood drives throughout the year and achieve an annual participation rate of at least 30 percent of age-eligible students are qualified to win a base scholarship of $250. Students who meet those initial requirements are also eligible to win additional scholarships, including up to eight $1,000 grand prize scholarships per winning school, which is determined by totaling the blood units donated from each school. The winners in each state are determined by the number of students who donate and the total units collected. For complete contest rules and to learn how you can get involved, visit


About Bob’s Discount Furniture

Bob’s Discount Furniture provides a wide variety of quality furnishings – including living room furniture, bedroom furniture, dining room furniture, office furniture and home accents – at everyday low prices. The stores also offer a unique and enjoyable shopping experience featuring cafes in each store with free gourmet coffee, ice cream, cookies and candy. Since 1991, Bob’s has built strong customer loyalty by offering the highest-value home furnishings at the lowest possible prices. With 47 stores located throughout New England, New Jersey, New York, Maryland and Virginia, the Manchester, Conn.-based company has become the 15th-largest U.S. furniture chain. Bob’s is committed to supporting communities where its stores are located through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 15 years. In addition, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. Every year the company donates more than $100,000 to schools and more than $1.5 million to charities through these programs. To find out more about Bob’s Discount Furniture, visit To find out more about Bob’s Discount Furniture, visit For more information on Bob’s charitable programs, visit, and follow us on Twitter @MyBobs and @MyBobs_Charity and on Facebook at


About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies approximately 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.