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The American Red Cross and Dunkin’ Donuts Launch “Give A Pint, Get A Pound” Campaign

Connecticut

February 3, 2010
 

Jan. 1, 2010 (Farmington, Conn.) All presenting donors at Red Cross blood drives receive a coupon for a free pound of Dunkin’ Donuts coffee to support blood collections awareness about the need for blood, Dunkin’ Donuts and the American Red Cross are teaming up for the annual “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee* to all presenting blood donors at Red Cross blood drives in Connecticut during the month of January. In addition, Connecticut Dunkin’ Donuts restaurants are hosting blood drives throughout the month of January to collect blood for patients in need. By offering all presenting donors a coupon for a free pound of coffee, Dunkin’ Donuts and the Red Cross are thanking donors who support Connecticut’s blood supply by rolling up their sleeves to give the gift of life. Patients in Connecticut hospitals need blood every day and one donation of blood may help save three lives. Because winter is often a challenging time for blood collections due to severe weather and flu season, the “Give a Pint, Get a Pound” campaign helps boost blood collections when patients need it most. The “Give a Pint, Get a Pound” campaign achieved great success last year, helping the Red Cross exceed blood collection goals. Over the past two years, Dunkin’ Donuts has donated more than 100,000 pounds of coffee to the Red Cross.

“For the third year in a row, Dunkin’ Donuts and the Red Cross are participating in the ‘Give a Pint, Get a Pound’ campaign to say thank you to blood donors and raise awareness about the need for blood. The campaign helps the Red Cross increase blood collections so that we can meet the daily needs of patients in Connecticut hospitals during the winter months, and the program reflects Dunkin’ Donuts’ commitment to the communities they serve,” said Paul Sullivan, Chief Executive Officer, American Red Cross Connecticut Blood Services Region. “The Red Cross is very appreciative of Dunkin’ Donuts for its ongoing dedication to our lifesaving mission.”

“Dunkin’ Donuts is proud to partner with the American Red Cross for the ‘Give a Pint, Get a Pound’ campaign and provide our coffee as a gift to those who give blood,” said Karen Raskopf, Senior Vice President of Communications at Dunkin’ Brands and Co-Chair of the Dunkin’ Donuts Community Foundation. “We encourage all eligible blood donors to give blood and help those in need.” To donate blood during the month of January and receive a coupon for a free pound of Dunkin’ Donuts coffee, please call 1-800-GIVE-LIFE or visit
 
– To celebrate National Blood Donor Month and help increasewww.redcrossblood.org.
*Coupons are redeemable at Connecticut Dunkin’ Donuts restaurants. Coupons are non-transferrable and not redeemable for cash.
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About the American Red Cross:
The American Red Cross Connecticut Blood Services Region must distribute approximately 650 units of blood each day just to meet the basic needs of Connecticut patients. Only five percent of those eligible to donate blood actually do so. Blood must be available whenever and wherever it is needed for patients.
 
Blood is used for surgical procedures, organ transplants, trauma and chemotherapy. For some patients, such as the victim of an automobile accident, the need for blood is sudden. For others, ongoing transfusions are needed to help sustain lifesaving medical treatment. Individuals who are at least 17 years of age, weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and donors 18 years of age and younger also have to meet certain height and weight requirements. Please bring your Red Cross blood donor card or other form of positive ID when you come to donate.
 
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
About the Dunkin’ Donuts Community Foundation
The Dunkin’ Donuts Community Foundation brings together a wide network of stakeholders, including Dunkin’ Donuts franchisees, crew members and employees, to support those who serve in our communities. The focus of the Foundation is emergency response organizations and child-related causes. The goal of the Foundation is to help ensure that those heroes we depend on during a disaster have what they need to rise to any occasion, and to make a positive impact on the lives of children in the communities that we serve. To learn more about the Dunkin’ Donuts Community Foundation, please visit www.dunkinbrands.com/foundation
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