The American Red Cross and Dunkin’ Donuts Launch “Give A Pint, Get A Pound” Campaign
Jan. 1, 2010 (Farmington, Conn.) All presenting donors at Red Cross blood drives receive a coupon for a free pound of Dunkin’ Donuts coffee to support blood collections awareness about the need for blood, Dunkin’ Donuts and the American Red Cross are teaming up for the annual “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee* to all presenting blood donors at Red Cross blood drives in Connecticut during the month of January. In addition, Connecticut Dunkin’ Donuts restaurants are hosting blood drives throughout the month of January to collect blood for patients in need. By offering all presenting donors a coupon for a free pound of coffee, Dunkin’ Donuts and the Red Cross are thanking donors who support Connecticut’s blood supply by rolling up their sleeves to give the gift of life. Patients in Connecticut hospitals need blood every day and one donation of blood may help save three lives. Because winter is often a challenging time for blood collections due to severe weather and flu season, the “Give a Pint, Get a Pound” campaign helps boost blood collections when patients need it most. The “Give a Pint, Get a Pound” campaign achieved great success last year, helping the Red Cross exceed blood collection goals. Over the past two years, Dunkin’ Donuts has donated more than 100,000 pounds of coffee to the Red Cross.
“For the third year in a row, Dunkin’ Donuts and the Red Cross are participating in the ‘Give a Pint, Get a Pound’ campaign to say thank you to blood donors and raise awareness about the need for blood. The campaign helps the Red Cross increase blood collections so that we can meet the daily needs of patients in Connecticut hospitals during the winter months, and the program reflects Dunkin’ Donuts’ commitment to the communities they serve,” said Paul Sullivan, Chief Executive Officer, American Red Cross Connecticut Blood Services Region. “The Red Cross is very appreciative of Dunkin’ Donuts for its ongoing dedication to our lifesaving mission.”