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Red Cross shooting for 775-plus pints of blood during Beach Days


June 12, 2014

MADISON, Wis. (June 12, 2014) — The American Red Cross is holding the 14th annual Beach Days Blood Drive from June 30 to July 5 in Madison, in hopes of collecting 780 pints of blood.

Beach Days kicks off June 30 with a blood drive from 11 a.m. to 6 p.m. at the Sheraton Madison Hotel, and blood drives are scheduled for June 30 to July 5 at both of the Red Cross blood donation centers in Madison. All presenting donors will receive a Red Cross T-shirt, while supplies last, and they’ll be entered into a drawing to win prizes, such as gas cards and gift certificates to local restaurants. At the Sheraton, donors can enjoy sandwiches, baked goods, fruit, lemonade and iced tea, while hotdogs, fruit and ice cream will be served at the blood donation centers. Last year, the Red Cross collected 706 pints during Beach Days.

A ribbon cutting is planned for 10 a.m. July 1 at the Madison West Blood Donation Center, featuring Greg Novinska, the Chief Executive Officer of the American Red Cross Badger-Hawkeye Blood Services Region. The Sheboygan Ave. location recently underwent a three-month renovation, with new flooring, a different layout and more-private health screening booths – aimed at improving donor flow and processing more donors. The renovations were made possible by a generous donation from the Anna Doudlah estate, and a plaque will soon be hung in memory of Doudlah, a Black Earth resident who died at 82 in 2012.

Donors of all blood types are needed, especially those with O negative, B negative and A negative. The Red Cross must collect 15,000 pints of blood every day to meet the needs of patients at approximately 2,700 hospitals and transfusion centers across the country, including 46 in Wisconsin. Red blood cells have a shelf life of only 42 days and platelets just five days, so they have to be constantly replenished. And donations decline during the summer, as schools are out of session, families are vacationing and people are consumed with outdoor activities.

“Many people say they never fully understand the importance of donating blood until they or someone they love need it,” Novinska said. “Donors are needed every day to help ensure an adequate blood supply for patients in need now and throughout the year.” 

To make a blood donation appointment, please call 1-800-RED CROSS (1-800-733-2767) or visit Walk-ins are also welcome. Platelet donations are by appointment only. To schedule a time to donate platelets, please call 1-800-RED CROSS (1-800-733-2767) and select Option 2. 

Sheraton Madison Hotel:
706 John Nolen Drive, Madison, WI 53713
June 30: 11 a.m. to 6 p.m.

Madison West Blood Donation Center: 4860 Sheboygan Ave., Madison, WI 53705
June 30: 11 a.m. to 6 p.m.
July 1: 8 a.m. to 6 p.m. (ribbon cutting at 10 a.m.)
July 2: 8 a.m. to 2 p.m.
July 3: 8 a.m. to 1 p.m.
July 4: 7:30 a.m. to 1:30 p.m. (platelet donations only)
July 5: 8 a.m. to noon

Madison East Blood Donation Center: 2109 Zeier Road, Madison, WI 53704
June 30: 1-6:30 p.m.
July 1: Noon to 6:30 p.m.
July 2: Noon to 6:30 p.m.
July 3: 7:30 a.m. to 1 p.m.
July 4: 8 a.m. to 12:15 p.m. (platelet donations only)
July 5: 7:30 a.m. to 1 p.m.

How to donate blood
Simply call 1-800-RED CROSS (1-800-733-2767) or visit to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental consent in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.