Beverly "Bev" Fishburn, Board Member 2012-2015
Southern California Region
Bev retired in 2012 from San Antonio Community Hospital in Upland, CA. Since 1973, Bev served as the Laboratory’s Business and Outreach Manager. One of her most noteworthy accomplishments was developing the laboratory’s outpatient market by acquiring business from physician offices, long-term acute care hospitals, skilled nursing facilities and other clinics. Currently 55% of the hospital’s laboratory volume is outpatient/outreach, adding $2.5 million (net) annually to the hospital’s bottom line.
Bev has extensive training in hospital sales and marketing, compliance, negotiating and contracting and personnel management. Much of her training was at the Mayo Clinic in Rochester, Minnesota.
“Working with the American Red Cross and our dedicated blood donors is a real honor,” said Bev. “I am able to witness the very best humanity has to offer; giving to others willingly and wholeheartedly. I’m proud to serve with the American Red Cross and help find solutions to make our community a better place.”